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Modelo de difusão e adoção de inovações: um estudo na área farmacêutica
(Universidade do Vale do Rio do Sinos, 2008-12-19)
Diffusion of an innovation can play a central role in the generation of competitive advantage. This research aimed to analyze the process of innovation diffusion in the pharmaceutical sector, by identifying the factors ...
Modelo de difusão e adoção de inovações: um estudo na área farmacêutica
(Universidade do Vale do Rio do Sinos, 2008-12-19)
Diffusion of an innovation can play a central role in the generation of competitive advantage. This research aimed to analyze the process of innovation diffusion in the pharmaceutical sector, by identifying the factors ...