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Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
(2013)
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ...
Electronic Word-of-Mouth asociado a la Lealtad de los Clientes de Taytamaky, Tarapoto 2021
(Universidad Nacional de San Martín. Fondo EditorialPE, 2023-06-08)
Electronic word-of-mouth asociado a la lealtad de los clientes de Taytamaky, Tarapoto 2021
Hoy en día, los consumidores utilizan diferentes plataformas sociales donde se crean comunidades para comunicarse y compartir ...
Melhorando Sistemas de Social CRM por meio de Eletronic Word-of-Mouth
(Revista Eletrônica de Iniciação Científica em Computação, 2019)
Spanish Publishing Companies on Social Networks
The general goal of this research is to address the way in which the twenty-five first Spanish publishers in literature publication manage their social networks. For this, through the PRGS model, the weight of the main ...