Este trabajo de investigación trata sobre el marketing de servicios aplicado al sector turístico y como se utiliza en los diferentes tipos de turismo en el Perú, acompañado de los elementos necesarios para su aplicación ...

This research, an exploratory and qualitative multiple case study, sought to discover how artists/bands in Salvador-BA, who work with forró pé de serra, use marketing communication tools to manage their careers, reach their ...

The Special Issue entitled “Marketing for Sustainable Tourism” deals with a topic currently debated both in the scientific community and inside business organizations at the global level. From the supply side, the adoption ...

About the Special Issue Editors Eduard Cristobal-Fransi holds a PhD in economics and a degree in business administration. He is currently the Dean of the Faculty of Law, Economics and Tourism at the University of ...

O presente artigo se dispõe a elaborar uma proposta de tipologia sobre o desenvolvimento do turismo a partir da análise de algumas variáveis-chave que condicionam a evolução do setor em diferentes países. Para tanto, ...

This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors ...