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Explaining university student loyalty: theory, method, and empirical research in ChileExplicación de la lealtad de los estudiantes universitarios: teoría, método e investigación empírica en Chile
(Academia Revista Latinoamericana de Administración, 2020)
Explaining university student loyalty: theory, method, and empirical research in ChileExplicación de la lealtad de los estudiantes universitarios: teoría, método e investigación empírica en Chile
(Academia Revista Latinoamericana de Administración, 2020)
Study of an Analytical Model that represent Student Loyalty: Case Study of a Private University in Peru
(Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, 2023)
Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, ...
To recommend or to regret the choice? Factors explaining student loyalty: evidence from the Catalan university system
(Instituto Tecnológico de Costa Rica, 2020)
Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years ...
Explaining loyalty in higher education : A model and comparative analysis from the policy of gratuity, a case applied to chile
(2021-10-01)
Since the 1980s, numerous transformations in higher education were experienced in Latin America, and especially in Chile, a country that allowed private entities to enter the education systems and develop a market. The ...
Student-University Identification and Loyalty Through Social Responsibility: a Cross-Cultural Analysis
(Emerald Group Publishing Ltd., 2019-01-01)
Purpose - This study aims to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of ...
Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an
attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for
...
Customer Brand engagement y Brand trust en relación al Brand loyalty en MOOC´s
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-07-08)
El presente trabajo de investigación busca analizar las relaciones entre las variables Customer Brand engagement, Brand trust y Brand loyalty dentro de la categoría de MOOC’s, donde las variables son relevantes para conocer ...