Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective ...

OBJETIVOS: - Desarrollar la capacidad de análisis y formulación de estrategias de marketing tanto en términos de comprensión de los mercados y entornos competitivos como en la formulación y ejecución de estrategias de ...

I-OBJETIVOS: • Desarrollar la capacidad de análisis y formulación de estrategias de marketing tanto en términos de comprensión de los mercados y entornos competitivos como la formulación de estrategias de marketing. ...

Given the new market dynamics associated with the movement of economic integration between different markets pronounced by globalization, understanding how companies operate strategically in the competitive market becomes ...

This Work look, through a study of case in a beverage s industry at Santa Maria-RS, analyze and integration the corporative strategic planning to a tactic and operational level. The company, object of this works, CVI ...

This work aims to the development on one business plan for gourmet coffee in Curitiba, localized in Ecovile neighborhood. The proposal consists in to serve a coffee rich in flavor and high quality, linked an elegant ...