Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

This is an introductory article to the present supplement where it is presented a total of 23 research papers, which has been discussed within the VII Iberoamerican Congress of Economics and Management of Sport, where it ...

The economic-cultural entailment with the world-wide economy that brought the coffee to El Salvador at the end of century XIX made the arrival of new cultural products and new forms of sociability and urban recreation ...

Os programas de Marketing Esportivo compreendem pessoas, atividades, negócios e empresas na produção, promoção ou organização de ofertas a uma demanda de torcedores esportivos. Este ensaio tem o objetivo de expor e debater ...

The modern sport in El Salvador was of exclusive access of the economic and cultural elite of the cities of San Salvador and Santa Ana, the main large cities of the coffee West. The domination of the coffee zone in the ...

As defined by cultural–historical theory (CHT), activity is a category that (1) generally orients human developmental processes and (2) specifically orients human consciousness. This research, which was carried out with ...

Inserted into our culture to many years, electronic games have evolved along with society attracting a significant portion of the world’s population and revolutionizing the world entertainment market reaching earnings three ...

The aim of this study was to analyze the level of satisfaction in three municipal sports centers in the city of Malaga and to learn and analyze the characteristics of users older than 40 years of age in these centers. A ...

The practice oi soccer in El Salvador is originated like a cultural activity that formed part of the sociability of the economic and political elite oi the cities of San Salvador and Santa Ana. The promotion of its practice ...