Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...

The use of marketing as a mainstay of sports management is very recent, but already moves billions around the world and is seen as a key element for the growth of the football industry. A range of new products and services ...

The economic-cultural entailment with the world-wide economy that brought the coffee to El Salvador at the end of century XIX made the arrival of new cultural products and new forms of sociability and urban recreation ...

The modern sport in El Salvador was of exclusive access of the economic and cultural elite of the cities of San Salvador and Santa Ana, the main large cities of the coffee West. The domination of the coffee zone in the ...