Essa pesquisa teve como objetivo identificar os efeitos do sistema Shop-in-Shop (SIS) sobre a intenção de compra, além de explorar a influência dessa ferramenta na percepção da qualidade dos produtos e na imagem da marca. ...

Live streaming shopping is becoming more and more popular in China as a newly emerged shopping form in recent years. The live streaming platform, a critical bond between vendors and customers, has made outstanding ...

The present study it searchs to break of reflections on the consumption and its markets of reproduction, represented for the great commercial polar regions called Shopping Centers, scene that affects diverse categories of ...

Globally, there is an increasing trend in online shopping, which is considered a critical preference due to the wide reach of the internet. Internet usage has been continuously growing for two decades. In 2019, of the ...

La presente investigación busca comprender el comportamiento de revisita de los compradores de Lima Metropolitana en las cafeterías o tiendas de café por concepto. Por ello, se han analizado variables como imagen de marca, ...

The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...

With a differentiated approach to physical stores, online stores attract more consumers and, unlike the low sales growth in traditional commerce, they come increasing your earnings. According to the Brazilian Chamber of ...