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O efeito do shop-in-shop sobre a intenção de compra: um estudo sobre uma marca esportiva
(2019-06)
Essa pesquisa teve como objetivo identificar os efeitos do sistema Shop-in-Shop (SIS) sobre a intenção de compra, além de explorar a influência dessa ferramenta na percepção da qualidade dos produtos e na imagem da marca. ...
A Study of Live Streaming Shopping Platforms’ Influence on Customer Repurchase Intention in China
(Universidad de Chile, 2022)
Live streaming shopping is becoming more and more popular in China as a newly
emerged shopping form in recent years. The live streaming platform, a critical bond
between vendors and customers, has made outstanding ...
A reprodução por trás das vitrines: os aspectos e características dos trabalhadores de shopping center frente à sociedade de consumo
(Universidade Federal de Minas GeraisUFMG, 2009-08-07)
The present study it searchs to break of reflections on the consumption and its markets of reproduction, represented for the great commercial polar regions called Shopping Centers, scene that affects diverse categories of ...
Effects of perceived service quality, website quality, and reputation on purchase intention: the mediating and moderating roles of trust and perceived risk in online shopping
(2021-01)
Globally, there is an increasing trend in online shopping, which is considered a critical preference
due to the wide reach of the internet. Internet usage has been continuously growing for two
decades. In 2019, of the ...
Investigating the factors affecting utilitarian and Hedonic Shopping in Iran
(Universidad del Zulia, 2019)
Imagen de marca, satisfacción del cliente y lealtad de marca y su relación con la intención de revisita en los coffee shops en Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-25)
La presente investigación busca comprender el comportamiento de revisita de los compradores de Lima Metropolitana en las cafeterías o tiendas de café por concepto. Por ello, se han analizado variables como imagen de marca, ...
Equidad de precios, valor experiencial y satisfacción del cliente en relación a la intención de comportamiento en coffee shopsPrice fairness, experiential value and customer satisfaction in relation to behavioral intention
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2024)
Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic
(MDPIPE, 2022-05-22)
The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...
Os antecedentes da satisfação do consumidor em compras online e a sua relação com a intenção de reclamar
(Universidade Federal de Santa MariaBRAdministraçãoUFSMPrograma de Pós-Graduação em Administração, 2015-04-24)
With a differentiated approach to physical stores, online stores attract more consumers and, unlike the low sales growth in traditional commerce, they come increasing your earnings. According to the Brazilian Chamber of ...