Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. ...

Descobrir as necessidades dos clientes sempre foi um dos maiores desafios do marketing. Hoje, o marketing conta com o auxílio da tecnologia para superar tal desafio. Por meio de ferramentas digitais, empresas como Facebook ...

O volume de informações disponibilizadas na Web cresceu de forma exponencial, tornando difícil a recuperação de informações, demandando o uso de mecanismos que auxiliem no processo. Nesta conjuntura os mecanismos de busca ...

The competition leads the Marketing area of the companies to gain importance, in search of differentiation and to explore competitive advantages. Many transformations related to Marketing have turned engineering professionals ...

This degree work arose as a continuation of the project that has been developing and forming since the beginning of 2020 for institutional purposes of the Universidad del Rosario. The main purpose is to implement the ...

La investigación recoge el dominio y la aplicación de competencias profesionales en el campo científico del marketing digital. El autor presenta la aplicación de la estrategia digital de Search Engine Optimization (SEO) a ...