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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
(Wiley-Blackwell, 2014-05)
Smoking habit seriously affects public health in a number of direct and indirect ways. The study reported here took place in Brazil and examined the promotional activities of the tobacco industry at the point of sale, with ...
Improvement on the sales forecast accuracy for a fast growing company by the best combination of historical data usage and clients segmentation
(2014-10-29)
Industrial companies in developing countries are facing rapid growths, and this requires having in place the best organizational processes to cope with the market demand. Sales forecasting, as a tool aligned with the general ...
Influential factors on purchasing frequency in virtual bookstores in Brazil
(2007)
The scope of this article is to present exploratory research into factors that influence purchasing frequency in virtual bookstores in Brazil. Despite the growth in volume of sales via electronic commerce and recognition ...
Internal organizational characteristics and their impact on sales: the case of Paraguayan MSMEs during the covid-19 pandemic
(Instituto Tecnológico de Costa Rica, 2023)