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Ubiquitous Retailing Innovative Scenario: From the Fixed Point of Sale to the Flexible Ubiquitous Store
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2014)
Comércio varejista brasileiro: uma análise dos determinantes macroeconômicos das vendas
(Universidade Federal de Santa MariaBrasilAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoCentro de Ciências Sociais e Humanas, 2019-01-10)
The importance of the retail trade is evidenced by its role in generation of revenues, in the supply of jobs and in
the fulfillment of the household consumption demands, being a sector of great relevance for the ...
Risky consumption habits and safety of fluid milk available in retail sales outlets in Viçosa, Minas Gerais State, Brazil
(Foodborne Pathogens and Disease, 2018)
Integrated communication in retail fashion: a study of integration between advertising and communication at the point of sale
(Annapolis, 2013-03)
This paper aims to verify if there is integration and consistency between the messages and positioning used in
communication campaigns propagated by television and print media in relation to existing communication at ...
Estrategias de Marketing Mix de Retail para incrementar el nivel de ventas de la Empresa Practimuebles S.A.C.
(Universidad Nacional de Trujillo, 2013)
This research entitled: "STRATEGIES OF RETAIL MARKETING MIX TO INCREASE THE LEVEL OF SALES OF THE PRACTIMUEBLES S.A.C. COMPANY", under the heading of problem: What strategies of retail marketing mix contribute to increase ...
Estrategias de Marketing Mix de Retail para incrementar el nivel de ventas de la Empresa Practimuebles S.A.C.
(Universidad Nacional de Trujillo, 2013)
This research entitled: "STRATEGIES OF RETAIL MARKETING MIX TO INCREASE THE LEVEL OF SALES OF THE PRACTIMUEBLES S.A.C. COMPANY", under the heading of problem: What strategies of retail marketing mix contribute to increase ...
Measuring the impact of shelf position on a retailer's sales
(Universidad de Chile, 2021)
Prior academic work in retailing suggests that a substantial fraction of purchasing decisions are made inside the store, where customers must choose from a large variety of products. In-store marketing tactics such as shelf ...
The relationships among consumers’ ethical ideology, risk aversion and ethically-based distrust of online retailers and the moderating role of consumers’ need for personal interaction
Consumer distrust is only recently beginning to be
perceived as an important e-commerce issue and, unlike
online trust, the nature and role of distrust is much less
established. This study examines the influence of two ...