El siguiente trabajo pretende contribuir al crecimiento de la empresa BRISBOATS LLC dedicada a la venta de botes y partes de segunda mano, mediante la realización de un plan de marketing que le permita a la empresa cumplir ...

The objective of this study is to propose a marketing relationship project to be used for Genyus Batteries in the construction of lasting relationships with relationship chain participants. To make it possible, concepts ...

Relationship marketing comes up as a tool for encourage the relationships in between customers and companies. Relationship marketing actions seek to adjust the relationships between company and customer, generating loyalty ...

The objetive of this research work was desing a marketing plan that allows improving the positioning of business dedicated to the sale of godos and services of automotive parts for cars. Through a qualitative analysis, the ...

The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative ...