The present study explores the connections between emotions, culture and economy within the framework of advertising practices. In this way, grounded on the discourses of London-based advertising practitioners, this research ...

In view of the shortcomings of the traditional thinking of computer graphic advertising design, this paper introduces TRIZ innovative thinking to design computer advertising. First of all, combined with specific cases of ...

Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this ...

O impacto da cultura na efetividade comparada de propaganda racional e emocional tem recebido significativa atenção acadêmica e empresarial, visto que diferentes culturas podem implicar em efetividades distintas de uma ...

The scope of this paper was to evaluate advertising for medication broadcast on radio stations in Natal, State of Rio Grande do Norte, Brazil, from April to September 2008 and from April to September 2010. The advertising ...

This research explores the effect of different persuasive messages on advertising attitudes and purchase intent in organic cosmetics through a factorial experiment in Colombia with 225 subjects. The results indicate that ...

Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing ...