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Estratégias de construção e comunicação de marca: um estudo de casos múltiplos do mercado brasileiro de cervejas especiais
(2018-08-28)
Este trabalho tem como tema central as diferentes estratégias de construção e comunicação de marcas de cervejas especiais no Brasil. Apesar do mercado cervejeiro nacional ser maduro, antigo e internacionalmente competitivo, ...
El valor de la marca como patrimonio intangible y el ingreso de las marcas premium en el PerúThe value of the brand as an intangible heritage and the entry of premium brands in Peru
(Pontificia Universidad Católica del PerúPE, 2020)
Planeamiento financiero y la rentabilidad en la empresa Premium Brands SAC, año 2019
(Universidad César Vallejo, 2020)
El presente trabajo de investigación tuvo como objetivo determinar la relación entre el
planeamiento financiero y la rentabilidad en la empresa Premium Brands SAC, 2019. El
método empleado es el hipotético deductivo, y ...
PURCHASE AND CONSUMPTION BEHAVIOR IN THE CLOTHING SEGMENT OF PREMIUM BRANDS IN CUIABACOMPORTAMENTO DE COMPRA E CONSUMO NO SEGMENTO VESTUÁRIO DE MARCAS PREMIUM EM CUIABÁ
(Universidade Federal de Mato Grosso - repadufmt@gmail.com, 2022)
The allure of ubiquity: brand equity and brand authenticity influenced by distribution channelsO valor e a autenticidade da marca influenciados pelos canais de distribuição
(Universidade Federal de Santa Maria, 2019)
Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
(2016-02-22)
As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ...
Motivadores e inhibidores de compra en pinturas arquitectónicas premium en la ciudad de Medellín
(Universidad EAFITMaestría en MercadeoEscuela de AdministraciónMedellín, 2021)
This research is carried out to find out which are the motivators or inhibitors of the purchase of Premium paints in people from stratum 4, 5 and 6 in Medellin, between 30 and 65 years old and who have had a close experience ...
HKTDC ENTERPRISE YEARBOOK 2018
This document has the mission to promote Hong Kong industries to the world by providing page after page of product information, industry news and market intelligence, and continue to make business happen for countless ...