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Mass customization under the internet of things
(Universidad del Zulia, 2020)
Customer Experience Management as a key factor for customer satisfaction & business growth
(2020-10-08)
Por su novedad, son muy pocos los estudios que mencionan al CEM como factor potencial para una mejor satisfacción del cliente y especialmente para el crecimiento del negocio.
El objetivo de esta tesis es ofrecer una ...
Quando o êxito do serviço extingue relacionamentos: aplicação do modelo BG/NBD em um curso pré vestibular/ENEM
(Universidade Federal de Santa MariaBrasilAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoCentro de Ciências Sociais e Humanas, 2019-05-29)
By aligning greater engagement in strategic, customer-based building with the use of metrics to prove marketing investments, Customer profitability, Customer Equity and Customer Lifetime Value naturally prove to be tools ...
Review of the Literature on Determinants of electronic banking adoption by customers
(Universidad del Zulia, 2019)
Propuesta de un sistema Customer Relationship Management para el Recinto Ferial Macají
(Escuela Superior Politécnica de Chimborazo, 2019-01-31)
The research project aims to present a “Proposal for a Customer Relationship Management System (CRM) for the Macají Fairgrounds” in Riobamba, which aims to provide a CRM implementation plan, focused on a correct management ...
The financial potential of sporadic customers in E-retailing: Evidence from the brazilian home appliance sector
(IGI Global, 2006)
The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on ...
Potential Evolution of ISPs a Customers´ Perception: An Empirical Study-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Applying customer journey mapping in social marketing to understand salt-related behaviors in cooking. A case study
(MDPI, 2021)
Worldwide, salt consumption exceeds the World Health Organization’s recommendation of a daily intake of 5 g. Customer journey mapping is a research method used in market research to understand customer behaviors and ...
Dysfunctional customer behavior and service employees tacticsComportamento disfuncional do consumidor e táticas dos funcionários de serviços
(Universidade Federal de Santa Maria, 2019)