This thesis examines the effectiveness of advertising campaigns on Facebook and their impact on the sales performance of a small business specialized in liquidations. The study utilizes the Meta Business Suite platform to ...

Modelos plus size, casais homosexuais com filhos, mulheres em posições de lideranca, uma variedade de etnias e religiões representadas em propagandas de algumas das marcas mais renomadas do mundo. Apesar de estereótipos ...

Tanto el efecto psicológico ocasionado por la crisis social y económica sufrida por la Argentina a fines del 2001 y principios del 2002, como también las medidas tomadas por los super e hipermercados para combatirla, ...

This paper aims to verify if there is integration and consistency between the messages and positioning used in communication campaigns propagated by television and print media in relation to existing communication at ...

Una larga serie de transformaciones en la sociedad han culminado en una nueva noción del concepto de “bienestar”. Éste, logra sobrepasar los límites de lo estético, para transformarse en un concepto mucho más integral que ...

This research had as thematic the pedagogical work of media language, through advertisements, in Portuguese Language classes, specifically in a 8th grade class of a state college in the city of Terra Rica, state of Paraná. ...

In many markets, firms produce and sell complementary components that form a product system. This paper studies the effects of compatibility in product advertisement and entry decisions in a differentiated product market. ...

Ante los nuevos paradigmas que presenta el mercado por la globalización y la economía basada en el conocimiento, las empresas buscan ser cada vez más competitivas. En este contexto, la estrategia cumple un rol esencial en ...