For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...

The own-brand strategy has been adopted by wholesalers and retailers seeking competitive advantage through the commercialization of products sold under their brand names. The adoption of this strategy has created a new ...

This paper presents a theoretical and conceptual design of the award, especially the graphic design on its strategic role in the expression proposed by branding communications, and also to position it within the strategic ...

The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand ...

The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers ...

This study aims to measure the factors that lead consumers to prefer products own brand of the pharmacies chain Panvel, as well the strategies adopted to increase the market share of own brands in Brazil. The product range ...

This study aims to measure the factors that lead consumers to prefer products own brand of the pharmacies chain Panvel, as well the strategies adopted to increase the market share of own brands in Brazil. The product range ...