The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have ...

With this research we intend to follow the diachronic and evolutionary movement of teaching publicity and advertising, understanding how teaching changes (or remains unmodified) over the years, whether it adapts to the ...

Background The Chilean government implemented the first phase of a comprehensive marketing policy in 2016, restricting child-directed marketing of products high in energy, total sugars, sodium or saturated fat (hereafter ...

Advertising plays an important role for society, economy and business market. Its value in marketing is crucial, as the leading tool for public exposure, can change behavior and attitudes, charming and persuading them with ...

Advertising plays an important role for society, economy and business market. Its value in marketing is crucial, as the leading tool for public exposure, can change behavior and attitudes, charming and persuading them with ...

Nowadays organizations generate large amount of data. Only a few make a good use to optimize the performance of the business. Process mining appears as a branch of the data science that tries to understand the actual ...

O impacto da cultura na efetividade comparada de propaganda racional e emocional tem recebido significativa atenção acadêmica e empresarial, visto que diferentes culturas podem implicar em efetividades distintas de uma ...

OBJECTIVE: The regulations on the advertisement of medications aim to encourage and promote an improved health care and the rational use of medications. The objective of this paper is to evaluate the influence of three ...