Consumption in e-commerce platforms is determined by variables that affect online trust for purchase decision making. The present article discloses the results obtained from qualitative research, aimed at identifying online ...

The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on ...

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type ...

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type ...

E-commerce is a transaction through the internet, it has grown in recent years, mainly due to the COVID-19 pandemic. Social isolation had made habits that transformed and influenced the changed on the market. The act of ...

With technological development and digital transformation, the social commerce model has quickly become the best strategy for delivering a superior shopping experience. Although the history and evolution of the model can ...

Este trabalho tem como objetivo avaliar a usabilidade e gamificação de E-commerces sob a ótica de usuários e especialista. Dentre os objetivos específicos, está a realização de pesquisa de campo com usuários e pesquisa com ...