This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation ...

In the Brazilian context, perceive the lack of studies that comprehend the difficulties of micro and small companies in times of crisis and accessing the possibility to access the frugal innovation as base increase of ...

In the Brazilian context, perceive the lack of studies that comprehend the difficulties of micro and small companies in times of crisis and accessing the possibility to access the frugal innovation as base increase of ...

This paper analyzes an important segment of the Brazilian economy, but little explored in the area of communication: micro and small companies (MPEs). The central objective is to understand the relationship between owners ...

The representativeness of the small businesses and small companies and her importance for the national economy are unquestionable. While, they are in great number in the market, statistics reveal that high index of closing ...

This dissertation presents the energetic diagnostic of micro and small retail companies from Santa Maria-RS, allowing to identify the most important reasons of waste, energetic eficientization potential, as well as its ...

This dissertation brings a plan for improvements in the form of a technical manual on combating waste electrical energy in micro and small enterprises commercial retailers, energy of diagnosis-based microenterprises and ...

In view of the mediatized scenario, organizations are challenged to rethink how they develop their processes, such as communication strategies, in order to overcome merely instrumental models. It parts from the problem ...