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Apoio e resistência popular à realização de megaeventos: algumas lições para o Brasil
(2013-08-26)
This article analysis the main factors that impact residents perception on international megaevents, in order to identify possible actions governments could promote to buster popular support and minimize the resistance ...
Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideologyA ideologia na produção do espaço: os megaeventos como agentes difusores da ideologia (neo)liberal
(Pontifícia Universidade Católica de São Paulo, 2019)
Sports mega-event sponsorship: the impact of FIFA reputation and World Cup image on sponsor brand equit
(Associação Nacional de Pós-Graduação e Pesquisa em AdministraçãoBrasilInstituto COPPEAD de AdministraçãoANPAD, 2021)
Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil
(2016-09-14)
Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for ...
A atuação da FIFA na promoção dos direitos humanos no território dos países sede das Copas do Mundo de Futebol
(Universidade Federal do Rio Grande do NorteBrasilUFRNDireitoDepartamento de Direito, 2021-09-16)
The present research deals with the role and practice of FIFA in promoting Human Rights in the territory of the host countries at the entity´s main megaevent, the men´s football World Cup. FIFA, as an International ...