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Influências do processo de globalização para o uso da CIMG: comunicação integrada de marketing global e percepção da CIMG por parte das principais agências de São Paulo, Brasil
(2003-05-26)
Ainda existe muito questionamento sobre a eficiência da comunicação Global. A tese aborda as variáveis que influenciam o processo de globalização e as conseqüências sobre a CIMG - Comunicação Integrada de Marketing Global, ...
Análise das estratégias de marketing nas construções de edifícios no centro de Curitiba
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Construção Civil, 2013-07-06)
The main premise was the approach and subsequent study of the marketing strategies adopted by developers in buildings that are under construction in downtown Curitiba. The methodology comprised mapping the region and apply ...
Estrategias de comunicación de marketing en el posicionamiento del Restaurante Ikitu - 2022
(Universidad Científica del PerúPE, 2023-06-09)
El objetivo de esta investigación fue: Identificar la relación de las estrategias de comunicación de marketing y el posicionamiento del Restaurante Ikitu – 2022.
La investigación fue de tipo descriptivo. El diseño usual ...
Variables intervinientes que identifican las necesidades del marketing sostenible 4.0 en exportadoras agrícolas
(Universidad de Guayaquil, Facultad de Ciencias Administrativas, 2021)
La aplicación del Marketing Sostenible 4.0 en las agroexportadoras tiene como objetivo crear confianza y fidelidad en el consumidor, puesto que, integra los medios más eficaces del marketing tradicional offline y la ...
Chilean Regional Strategies in Response to Economic Liberalization
(UNIVERSIA, 2010)
The article analyzes the foreign investment decision as a response to the economic liberalization in Chile, using data obtained from a survey of 102 managers I argue that the knowledge on strategies in response to reforms ...
Lambayeque Region marketing: Improving Incoming TourismMarketing región de Lambayeque: mejorando el turismo receptivo
(Pontificia Universidad Católica del Perú, 2012)
Marketing territorial, similitudes y diferencias con el marketing empresarial
(Universidad Pedagógica y Tecnológica de ColombiaFacultad de Ciencias Económicas, Administrativas y Contables, 2015)
This brief describes the evolution and conceptual components of territorial marketing; establishing similarities and conceptual differences with business marketing from a document review. For this, it was necessary to ...
Economic geography and wages in Brazil: Evidence from micro-data
(2010)
This paper estimates the impact of market and supplier access on wage disparities across Brazilian states, incorporating the control for individual characteristics into the new economic geography methodology. We estimate ...