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Tendencias y perspectivas del marketing en las pymesMarketing trends and perspectives in SMEsTendências e perspectivas de marketing nas PMEs
(Pontificia Universidad Católica del PerúPE, 2022)
From the origin of the marketing to the social orientation: from the economic perspective to the social one. Organization and communication aspectsDa origem do marketing à sua orientação social: desde a perspectiva econômica à social. Aspectos de organização e comunicaçãoDa origem do marketing à sua orientação social: desde a perspectiva econômica à social. Aspectos de organização e comunicação
(Universidade Federal do Rio Grande do Sul, 2010)
Digital peripheries : the online circulation of audiovisual content from the small market perspective
The global reach of online platforms and services as well as the globally synchronized flows of audiovisual content might suggest that the global media market is now
fully integrated. This book argues contrariwise that ...
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...
Marketing trends and perspectives in SMEsTendencias y perspectivas del marketing en las pymesTendências e perspectivas de marketing nas PMEs
(Pontificia Universidad Católica del Perú, 2021)
Marketing Intelligence: Boom or Bust of Service Marketing?
Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...