Buscar
Mostrando ítems 1-10 de 7539
Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...
What is marketing? A study on marketing managers‘ perception of the definition of marketing.¿Qué es el mercadeo? Un estudio sobre la percepción de los gerentes de marketing de la definición de marketing
(Centro de Investigaciones Comerciales e Iniciativas Académicas, 2016)
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú.The Application of Relational Marketing in Latin American Mass Consumer Markets: A Case Study in PeruA aplicação do marketing relacional em mercados massivos da América Latina: estudo de casos no Peru
(Universidad del Rosario, 2013)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú
(Universidad del RosarioCO, 2013-04-30)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú
(Universidad del RosarioCO, 2013-04-30)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
Centralized allocation in multiple markets
(2013-04-16)
We study the problem of centralized allocation of indivisible objects in multiple markets. We show that the set of allocation rules that are group strategy-proof and Pareto-efficient are sequential dictatorships. Therefore, ...
El marketing jurídico como disciplina estratégica para la abogacía
(Universidad Tecnológica del Perú, 2015)
El presente artículo tiene como finalidad dar a conocer la importancia del marketing jurídico, así como la naturaleza del mismo, que se desprende de la abogacía para lograr no solo el incremento de la demanda de servicios ...