Buscar
Mostrando ítems 1-10 de 4750
Advancing research on loyalty programs: a future research agenda
(Springer, 2015)
Despite the growing literature on loyalty program (LP) research, many
questions remain underexplored. Driven by advancements in information technology,
marketing analytics, and consumer interface platforms (e.g., ...
The different roles of switching costs on the satisfaction-loyalty relationship
(Emerald Group Publishing Ltd., 2009)
Purpose - The purpose of this paper is to develop and empirically test the antecedent, mediating and moderating role of switching costs on the relationship between satisfaction and loyalty. Design/methodology/approach - ...
Trust and commitment in the formation of donor loyalty
(Taylor & Francis, 2018)
This cross-national study empirically tests a model that explains the ways in which trust and commitment lead to loyalty in the organization-donor relationship. This research fills a gap in the literature by contrasting ...
Autonomous bureaucrats in independent bureaucracies? Loyalty perceptions within supreme audit institutions
(Taylor and Francis Ltd., 2018)
The independence of Supreme Audit Institutions (SAIs) is essential to their effectiveness, yet the actual autonomy of SAIs auditors can be questioned. To whom do SAI officials owe their loyalty? To what extent are their ...
Effect of social mobile commerce on Apple brand loyalty
(Universidad del Zulia, 2019)
South Russian Diasporas: Institutional Profile, Problems of Loyalty and Legitimacy
(Universidad del Zulia, 2019)
Explaining university student loyalty: theory, method, and empirical research in ChileExplicación de la lealtad de los estudiantes universitarios: teoría, método e investigación empírica en Chile
(Academia Revista Latinoamericana de Administración, 2020)
Explaining university student loyalty: theory, method, and empirical research in ChileExplicación de la lealtad de los estudiantes universitarios: teoría, método e investigación empírica en Chile
(Academia Revista Latinoamericana de Administración, 2020)
Antecedents of e-loyalty and electronic word-of-mouth
(2015-05-15)
O objetivo principal da dissertação foi o de examinar a relação entre lealdade (e-loyalty) e o boca-a-boca (eWOM) no contexto do varejo eletrônico. Como objetivo secundário, foi feito uma verificação da significância das ...