Local businesses, local brands, and brand names in the local language help to preserve the local culture of a country. Through a content analysis, this study examined the 880 most successful brands in nine Latin American ...

The purpose of this paper is to address the issue of the implementation of global and local brands in Latin America by drawing on contingency theory to develop and test hypotheses relating to how product category ...

La presente investigación denominada “Análisis situacional de la pizzería O Sole Pizza para el desarrollo de estrategias de branding” se elaboró con el interés de definir bien la marca para posicionar a O Sole Pizza y ...

The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...

The objective of this research was to develop branding management to promote the tourism potential of the Pumallacta parish, in the province of Chimborazo, the method applied was a qualitative and quantitative research ...

This methodological proposal aims to determine the strategies for brand building (Branding) in the Business Services sector in the city of Quito, for which it is necessary to investigate companies with similar characteristics ...