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Congruence and placement in sponsorship: An eye-tracking application
(Physiology & Behavior, 2020)
Congruence and placement in sponsorship: An eye-tracking application
(Physiology & Behavior, 2020)
News by popular demand: ideological congruence, issue salience, and media reputation in news sharing
(SAGE Publications, 2021-12)
Social media news sharing has become a central subject of scholarly research in communication studies. To test current theories, it is of an utmost importance to estimate the meaningful parameters of news sharing behavior ...
Methodology for Evaluating Innovation Capabilities at University Institutions Using a Fuzzy System
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2014)
The semantic congruency effect into bistable visual perception: a study based on tones of voice as top-down modulating stimuli
Background: Bistable images (or ambiguous images) have the chance to be interpreted in two
different ways. Owing to its physical features, this type of images offers two independentvisual
perceptswhich are associated ...
A comparative study of the influence of leadership styles and congruence of values on the effectiveness of public and private institutions Estudio comparativo de la Influencia del estilo de liderazgo y la congruencia de valores en la eficacia de empresas
(2008)
This work pretends to find the best practices in public and private management and to show how leadership influences the effectiveness in different types of organizations. A sample of 64 managers of public institutions and ...