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Propaganda intrusiva versus propaganda interativa: um estudo sobre a Netflix no cenário midiático atual
(Universidade Federal de Santa MariaCentro de Ciências Sociais e Humanas, 2015-12-16)
This study aims to analyze the new dynamic to watch television proposed by Netflix and identify organic advertising strategies used by brand, by investigating how it operates in the media landscape, its formats and as is ...
Factors that determine advertising evasion in social networks
(Corporación Universidad de la Costa, 2021)
Estudos da exposição às mensagens publicitárias: usos e gratificaçõesStudies of exposure to advertising messages: Uses and Gratifications
(Programa de Pós-Graduação em Comunicação Social - Faculdade de Comunicação Social - Pontifícia Universidade Católica do Rio Grande do Sul, 2018)
Uso de programação genética para propaganda direcionada baseada em conteúdo
(Universidade Federal de Minas GeraisUFMG, 2008-03-07)
Internet has become one of the most important media for advertising nowadays. It represents the possibility of global exposure to large audiences at very low cost, which attracts great amounts in investments in advertising. ...
El efecto de la publicidad disruptiva online en la respuesta emocional y la recordación de marca
(Bogotá, D.C : Fundación Universitaria Konrad Lorenz, 2021Escuela de Posgrados, 2021)
In this research, the effect of online disruptive advertising on emotional response and brand recall was determined. For this, an experimental study between subjects was carried out using a 2x2 factorial design with 96 ...
Nodes selection algorithm for the implementation of an intrusion detection system in a mobile ad hoc network
(Universidad EAFITMaestría en IngenieríaEscuela de Ingeniería. Departamento de Informática y Sistemas, 2010)
Literature about Intrusion Detection Systems (IDS), shows their tasks have been studied enough and are clearly defined to monitor and analyze events, looking for evidence that indicate the presence of intruders[12]. When ...
CTR prediction of internet ads using artificial organic networks
(Corporación Universidad de la Costa, 2020)
Estrategias de comunicación en el marketing invisible para el mejoramiento del Brand Awareness
(2023-03)
Advertising has flooded every aspect of the lives of individuals, brands deploy depersonalized and intrusive strategies, but above all, ineffective. Billboards on the street, on buses, ads on YouTube or Tiktok; increasingly ...
Restricted responsiveness to noise interference in two anurans from the southern temperate forest
(2017)
Animals adopt different strategies to communicate by means of sound in noisy environments such that some species increase, while others decrease their vocal activity in the presence of interference. Anuran amphibians from ...
Call Transmission Efficiency in Native and Invasive Anurans: Competing Hypotheses of Divergence in Acoustic Signals
(2013)
Invasive species are a leading cause of the current biodiversity decline, and hence examining the major traits
favouring invasion is a key and long-standing goal of invasion biology. Despite the prominent role of ...