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Business-to-business marketing: Brazilian scientific production from 2008 to 2018Marketing business-to-business: Análisis de la producción científica brasileña desde 2008 hasta 2018Marketing business-to-business: Análise da produção científica brasileira de 2008 a 2018
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2019)
Sustainable Initiatives in International Markets
(Springer Science and Business Media Deutschland GmbH, 2022)
This chapter makes a novel contribution analyzing the necessary actions in education to generate professionals who can propose, implement and manage sustainability initiatives in companies for global markets. Likewise, ...
The internal market of dairy cooperatives: Chances and challenges of global-market
(Universidad del Zulia, 2019)
Widening international entrepreneurship research
About the Special Issue Editors
Maria Ripoll ́es is an Associate Lecturer of Management in the Department of Business
Administration and Marketing at the Universitat Jaume I (Spain). Her research interests include
networking, ...
Gaston Acurio: business model innovation and creation of a Peruvian gastronomic brand
(Emerald Group Publishing Ltd., 2020-05-07)
Learning outcomes: Identify the types of innovation that Gastón Acurio’s proposal has created. Understand the key strategies developed to grown and consolidate Peruvian food as a category internationally and as part of ...
International Business in the SouthernCone
(Program in Argentine and Latin American Studies (PALAS) - Universidad de Belgrano, 2015)
Course Description
Our goal is to raise critical questions about the opportunities and challenges that
companies and entrepreneurs encounter when doing business with countries from
the Southern Cone such as Argentina, ...
Prioritizing B2B marketing capabilities: Crossvergence in advanced and emerging economies
(Elsevier, 2022)
Marketing capabilities in business-to-business (B2B) settings are increasingly gaining attention of international
business managers and scholars. However, research has not examined which B2B marketing capabilities are ...
Does a better-informed business school have more export success?
(Emerald Emerging Markets Case Studies, 2023)
Diversification and control in emerging markets: The case of Chilean firms
(Elsevier Doyma, 2015)
We analyze the effect of two types of corporate diversification (business diversification
and ownership diversification) on the market value of the Chilean firms. For a sample
of 83 nonfinancial firms listed on the ...