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Brand Equity (Brand Awareness, Brand Association y Perceived Quality) y Brand Personality en relacion a Brand Loyalty en la categoría de sportswear de Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-11-07)
Cada vez más el término Brand Equity es importante en diversas categorías, de este modo, las compañías buscan construir uno sólido. Asimismo, el Brand Personality en este fenómeno es relevante, pues está relacionado con ...
Internal branding: conceptualization from a literature review and opportunities for future research
(Corporación Universidad de la Costa, 2020)
How virtual brand community traces may increase fan engagement in brand pages
(Elsevier Science Bv, 2017-06)
Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have ...
Customer Brand engagement y Brand trust en relación al Brand loyalty en MOOC´s
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-07-08)
El presente trabajo de investigación busca analizar las relaciones entre las variables Customer Brand engagement, Brand trust y Brand loyalty dentro de la categoría de MOOC’s, donde las variables son relevantes para conocer ...
Brand image, brand communication, brand attachment y product irreplaceability en relación al brand loyalty en la categoría telefonía hogar.Brand image, brand communication, brand attachment and product irreplaceability in relation to brand loyalty in the home telephony category.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
Gestión de branding para posicionar la marca Conagopare en la provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-12-19)
This research work aimed to develop a branding management plan by designing strategies to position the CONAGOPARE brand in the province of Chimborazo. The research was carried out under a quantitative and qualitative ...
Micro-learning Platforms Brand Awareness Using Socialmedia Marketing and Customer Brand Engagement
(International Association of Online Engineering (IAOE), 2021-09-06)
This study aims to analyse the impact of Social Media Marketing in Customer Brand Engagement and Brand Awareness micro-learning platforms. The sample consisted of 220 students from micro-learning platforms using social ...
Customer loyalty and brand management
Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means
repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase
behaviour resulting from a ...