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O trailer Marvel : além do multiverso do hype
(Universidade Federal do Rio de JaneiroBrasilEscola de ComunicaçãoUFRJ, 2023)
Aff the Hype: uso da cultura de nostalgia como estratégia de comunicação da marca
(Universidade Federal do Rio Grande do NorteBrasilUFRNPublicidade e PropagandaComunicação Social, 2022)
The New Economy Beyond the Hype. The OECD Growth Project
(2001)
Chapte I of the report examines the facts about growth in GDP per capita in OECD countries over the past decade. The capter shows that beyond established factors, such as labour utilisation and capital accumulation, ...
Integration of Competitive and Technological Intelligence, Gartner’s Hype Cycle and Panel Data
The implementation or not of a specific technology is an important decision for a company. Adopting a technology too early can produce big risks and high costs. On the other hand, when adopting too late, the competitive ...
Steganography and Steganalysis in Digital Multimedia: Hype or Hallelujah?
(Instituto de Informática - Universidade Federal do Rio Grande do Sul, 2008)
Hope or hype in the treatment of schizophrenia - what's the role of the physician?
(Royal Coll Psychiatrists, 2018)
According to the experience of people with schizophrenia, their psychiatrists' attitude towards the outcome of their illness is lacking in hope, which directly affects mutual faith in treatment. Here we discuss the scientific ...