Current essay reports the experience of researchers following the Focus Group Technique as a first step in a quality-quantity research. Experience, planning and organization of the focus group are described, coupled to ...

The objective of this report is to present the experience of the researchers with the technique of Focus Group used, as the first stage of a qualitaiquantitative research. We describe the experience, planning, and organization ...

O artigo discorre sobre a utilização da abordagem qualitativa na Ciência Política e no Marketing Político. As discussões apresentadas derivam-se, principalmente, da experiência acadêmica com a pesquisa Ideologia Política, ...

Innovation has become increasingly important to change the reality of the market positioning of both a company, as a country. Thus, managers who are ahead of organizations, regardless of size or sector, need to keep pace ...

O estudo tem como objetivo caracterizar um ecossistema de inovação social, a partir do Projeto Rondon realizado pelo Núcleo Extensionista Rondon da Universidade do Estado de Santa Catarina (NER-UDESC), que através de ...