Mankind uses symbols to communicate since prehistoric times. Over time these symbols become more complex and contain a denser message. The apex of contemporary times is the brands that use institutional symbol or graphic ...

The graphic representation of brand concerns how the company wants to be seen by the consumers. The verbal communication has the same function. In this case, the graphical and verbal consistency is crucial to the construction ...

This project aims to propose the image of an audiovisual product to the demo of a television program university. In which arises as the main focus for animation, video and images 2d mixing with 3D objects, so this will ...

El artículo describe los antecedentes del branding que se encuentran en las teorías de la identidad gráfica y de la marca, sus implicaciones económico-tecnológicas que las caracterizan, así como del enfoque de sus propósitos ...

The graphic development, facilitated by digital tools, has allowed the growth of arbitrary forms of graphic representation and application, whether printed or digital, that cause errors of communication and understanding ...

The present work consists in the elaboration of an experimental project with the objective of creating a creative stationery brand, based on personal motivations and presented in a delicate and affectionate aesthetic. As ...

This thesis was made to redesign the graphic brand of “Linaje”, to implement a dynamic concept that supports the graphic identity of this company, and to have a brand to manage. The need for the redesign was due to lack ...

The growth of the number of graphic designs to meet the needs of the market has reduced the development process of the same, making them incomprehensible. The use of a suitable method enables new professionals to develop ...

This paper presents a theoretical and conceptual design of the award, especially the graphic design on its strategic role in the expression proposed by branding communications, and also to position it within the strategic ...