Written for an American audience, highlights administrative and cultural peculiarities of the Brazilian fast food marketplace. Uses examples of American franchise entrance procedures and resulting successes and failures. ...

Marketing is essential for the development of strategies and actions for the consumer market. In a society in constant change, as of today, the channels of communication and relationship, in particular, social networks ...

This study analyses the performance of the accredited units of the social organization EMBRAPII, entity linked to Ministry of Science, Technology, Innovation and Communications – MCTIC in Portuguese, from the federal ...