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El branding emocional como herramienta para generar la emoción del orgullo y reforzar el vínculo consumidor-marca
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-11-12)
El presente trabajo surge ante la necesidad de analizar, como gran oportunidad, el uso de la herramienta del branding emocional para generar la emoción del orgullo y reforzar el vínculo consumidor- marca. Caso de estudio: ...
Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words
(Journal of Brand Management, 2014-11)
Simple line segments and shapes convey emotional meaning, with rounder shapes being linked with positive emotions and generally preferred over more angular shapes. We assessed the hypothesis that brand components – ...
Sonic logos: An Experimental Design on Sound Features and Brand Personality.
Sonic branding is the strategic use of sound to communicate the identity and values of a brand in the different touch points with its publics. The objective of this study is to determine which brand personality traits and ...
Is Being Emotionally Inexpressive Cool?
(Wiley-Blackwell, 2018)
© 2018 Society for Consumer Psychology Despite a recognition that consumers want to be cool and value cool brands, the literature has only just begun to delineate what makes things cool. Writing by scholars, quotes by ...
Branding sob a ótica do design emocional
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2018-11-27)
This thesis presents bibliographic research about emotional design and branding, as well as the application of both topics into the development of a brand to a new company in the health food market. By following the GODP ...
Dirección de arte & branding emocional aplicados a un emprendimiento gastronómico
(Universidad de Cuenca, 2022-08-10)
Through these pages, this project tries to find the new approach to branding,
projected by the society of the twenty-first century. Faced with the challenge that brands
face, they run the risk of getting lost in a universe ...
Social media lovers in Colombia: the role of online brand communities in developing brand love
(Universidad EIAOtroEscuela de Ciencias Económicas y AdministrativasEnvigado (Antioquia, Colombia), 2013)
ABSTRACT: Considering the increasing popularity of Social Media Marketing, strategists have begun to explore the ability of Brand Communities to enhance consumers’ emotional bonds and develop, in turn, higher levels of ...
Branding emocional para posicionar la marca de la empresa de calzado “Jossue” en el cantón Cevallos provincia de Tungurahua
(Escuela Superior Politécnica de Chimborazo, 2021-02-03)
The business industry during recent events has been affected, as it had to rethink its strategies and business models. For this reason, the present study aims to design an emotional branding campaign for the sports shoes ...