In recent years, there has been a growing tourist interest in visiting places related to drug cartels in Latin America, where visitors passionately enjoy stories of drug traffickers. This article defines narco-marketing ...

In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies ...

This paper outlines possible useful marketing strategies for companies to develop in a regulated market. The empirical analysis aims to highlight whether companies can use marketing strategies to create competitive advantages ...

For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...

In the fi rst decade of this century, the global economic environment has seen tremendous changes. The most signifi cant is the rise of emerging countries. The share of global GDP accounted for by developed nations such ...