Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
Registro en:
9783319437026
10.1007/978-4-431-55468-4
Autor
Motohashi, Kazuyuki
Institución
Resumen
In the fi rst decade of this century, the global economic environment has seen
tremendous changes. The most signifi cant is the rise of emerging countries. The
share of global GDP accounted for by developed nations such as Japan, the United
States, and European countries has dropped from almost 80 % in 2000 to about
60 % in 2010. I estimate that this share will fall to around 50 % by 2020 and to about
40 % by 2030. Meanwhile, emerging countries such as China, India, and Brazil are
increasing their market presence. In terms of population, the picture of a global
economy centering on developed nations, in which those countries that represent
10 % of the population generate 90 % of the wealth, is disappearing. It is becoming
increasingly important for global companies to develop business strategies to adapt
to this new era.