Given the increased importance of flexibility in company development models, it is not surprising that start-up support structures such as business incubators give more attention to flexible service offerings. In this ...

The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...

Nowadays, a hyper-connected consumer is not satisfied with using only one channel of everything the brand offers, but rather looks for the diversity of options to make their purchase. This research seeks to analyze how the ...

Given the increased importance of flexibility in company development models, it is not surprising that start-up support structures such as business incubators give more attention to flexible service offerings. In this ...

This paper presents a dynamic model approach to analyze the utility generated by a customer’s buying behavior dynamics. The dynamic of the model is represented by a class of controllable finite Markov Decision Process ...

This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...

The customer equity is a recent subject in the marketing field and have been arousing the attention of both the academic and the enterprising. It presents a possibility of guiding the enterprise strategies based on return ...