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Brand equity of Lahore Fort as a tourism destination brandBrand equity del Fuerte Lahore como una marca de destino turísticoBrand equity do Forte Lahore como uma marca de destino turístico
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2015)
A Satisficing DEA Model to Measure the Customer-based Brand Equity
(CENTRUM PublishingPE, 2019)
Customer-based brand equity da marca Colours Club
(Florianópolis, SC, 2016)
Personalized service and brand equity in family business: A dyadic investigation
(Journal of Small Business Strategy, 2022)
Personalized service and brand equity in family business: A dyadic investigation
(Journal of Small Business Strategy, 2022)
Market segmentation and dimensions of store equity: a study in retail constructionSegmentação de mercado e dimensões do store equity: um estudo no varejo da construção civil
(Universidade Federal de Santa Maria, 2020)
Entrepreneurship and resource based view: a teaching case study at Mundo Verde
(2015)
This case study is based in Mundo Verde, a Brazilian natural products company, and its focused on the strategic decisions the company has to make to overcome the current problems. The case is built around three major ...
Elementos del brand equity y su relación con la intención de recompra en el rubro de cosméticos en mujeres de Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-10-21)
El presente estudio se centra en el impacto de los elementos del brand equity en relación a la intención de recompra en la categoría de cosméticos. En primer lugar, se señala el efecto positivo que genera el brand equity ...
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
(SpringerCH, 2021)
The aim of this research is to analyze links between customer-based brand equity and customer engagement in the field of experiential services (e.g., private health clinics)—taking an emerging economy context as our ...
Fontes de valor de marca aeroportuária: modelo de Customer-based Brand Equity (CBBE) para aeroportos com base na experiência dos passageiros
(Universidade Federal do Rio Grande do NorteBrasilUFRNPrograma de Pós-Graduação em Turismo, 2023)