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Advancing research on loyalty programs: a future research agenda
(Springer, 2015)
Despite the growing literature on loyalty program (LP) research, many
questions remain underexplored. Driven by advancements in information technology,
marketing analytics, and consumer interface platforms (e.g., ...
Customer Perception about Loyalty Programs in Agricultural Market: a case study
(FUND ESCOLA COMERCIO ALVARES PENTEADO-FECAP, 2008)
This study discusses the use of loyalty programs and Customer perception in, agricultural market. The theoretical review includes relationship marketing, its objectives, dimensions and instruments, and loyalty programs. ...
The Impact of Personalization and Complaint Handling on Customer Loyalty
(2011)
The main objective is to determine the impacts of personalization, service quality and complaint handling on the satisfaction and loyalty of current account holders with Chilean banks. Information on these impacts would ...
The Impact of Personalization and Complaint Handling on Customer Loyalty
(2011)
The main objective is to determine the impacts of personalization, service quality and complaint handling on the satisfaction and loyalty of current account holders with Chilean banks. Information on these impacts would ...
Lealtad en el Aire: Factores Reales y Ficticios de la Formacion de Lealtad del Pasajero de Líneas Aereas
(Universidad de Talca (Chile). Facultad de Ciencias Empresariales, 2006)
The behavioral consequences of repeated flight delays
(ELSEVIER SCI LTD, 2012)
Using longitudinal data from a major airline and the conditional difference-in-differences technique, we analyze the effects of flight delays on passengers' future purchasing behavior. We address the consequences of multiple ...
Satisfaction and loyalty of the customer in the domestic operations of colombians airlinesSatisfacción y lealtad del cliente en las operaciones domésticas de las aerolíneas colombianas
(Centro de Investigaciones Comerciales e Iniciativas Académicas, 2019)
Estrategias para el fortalecimiento de los servicios de Fenaltiendas y la percepción de sus afiliados.
(Universidad Católica de Pereira, 2014-08-29)
this document is made in order to know what are the strategies that can help the customer loyalty program Support FENALCO Shopkeeper has called fen altiendas and similary to the attraction of new ones, which were generated ...