The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...

Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase behaviour resulting from a ...

Given the increased importance of flexibility in company development models, it is not surprising that start-up support structures such as business incubators give more attention to flexible service offerings. In this ...

O varejo caminha para uma transformação Omnichannel com o objetivo de oferecer uma experiência superior (seamless) através de uma integração completa de canais. Porém, esse não é um caminho fácil. Os consumidores interagem ...

By aligning greater engagement in strategic, customer-based building with the use of metrics to prove marketing investments, Customer profitability, Customer Equity and Customer Lifetime Value naturally prove to be tools ...

The Customer Relationship Management established in the company Calzado DyS will act on the customer portfolio to build customer loyalty, in this context we applied different methods in which we knew all the key points for ...