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Applying customer journey mapping in social marketing to understand salt-related behaviors in cooking. A case study
(MDPI, 2021)
Worldwide, salt consumption exceeds the World Health Organization’s recommendation of a daily intake of 5 g. Customer journey mapping is a research method used in market research to understand customer behaviors and ...
Propuesta de construcción del customer journey para la mejora de los procesos del área de admisiones y marketing de la Universidad Politécnica Salesiana sede Guayaquil, año 2021
(2022)
This study analyzed the Admissions process of the Salesian Polytechnic University in Guayaquil from the customer's point of view, the aspects most valued by users were identified and the Customer Journey was built in order ...
La experiencia de usuario en el proceso de montaje de un restaurante en la ciudad de Medellín
(Maestría en MercadeoEscuela de Administración, 2018)
The indicators and economic analysis related to the food service market in Colombia show a sector that is strengthened and grows in a sustainable manner every year, but where, paradoxically, the city of Medellin shows ...
Despliegue del Customer Journey en la oferta de servicios ginecológicos de un centro médico mediante una plataforma CRM omnicanal
(Universidad Privada del NortePE, 2021-03-25)
La presente investigación titulada “DESPLIEGUE DEL CUSTOMER JOURNEY EN LA OFERTA DE SERVICIOS GINECOLÓGICOS DE UN CENTRO MEDICO MEDIANTE UNA PLATAFORMA CRM OMNICANAL”, El estudio tuvo como propósito comprender el seguimiento ...
Customer Journey Map
Recurso que sirve para que el alumno conozca los pasos para realizar un mapa de jornada del usuario (Customer Journey Map).
The role of customer experience in the omnichannel strategy during the purchasing proces
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020-09-01)
Nowadays, a hyper-connected consumer is not satisfied with using only one channel of everything the brand offers, but rather looks for the diversity of options to make their purchase. This research seeks to analyze how the ...
Migração de canal do cliente no contexto omnichannel
(2021-07-12)
O varejo caminha para uma transformação Omnichannel com o objetivo de oferecer uma experiência superior (seamless) através de uma integração completa de canais. Porém, esse não é um caminho fácil. Os consumidores interagem ...
Innovation mentory service design
(Universidad Peruana de Ciencias Aplicadas (UPC), 2021-11-23)
Evento que busca desarrollar Service Blueprints y Customer Journey maps
Cómo afectan los micromomentos en la compra de regalos en el e-commerce Adoomicilio.com
(Maestría en MercadeoEscuela de Administración, 2018)
This research work aims to describe the shopping experience of Adoomicilio.com customers taking into account the methodology of micro-moments, which allows to identify the different key moments that a customer goes through ...
Development of a robust customer satisfaction index for domestic air journeys
(Elsevier Ltd, 2020-01-01)
This research proposes a Robust Customer Satisfaction Index for air domestic journeys (RCSI), which could be less sensitive to outlier data than index scores based on the American customer satisfaction index (ACSI) ...