This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation ...

In view of the mediatized scenario, organizations are challenged to rethink how they develop their processes, such as communication strategies, in order to overcome merely instrumental models. It parts from the problem ...

This paper analyzes an important segment of the Brazilian economy, but little explored in the area of communication: micro and small companies (MPEs). The central objective is to understand the relationship between owners ...

This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...

Micro and small companies are predominant in Brazil and abroad. Together, this size of companies is responsible for the greater employability of citizens, income generation and production of a country, in addition, it was ...