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A cross-cultural comparison of colour emotion for two-colour combinations
(Wiley, 2012-02)
Psychophysical experiments were conducted in the UK, Taiwan, France, Germany, Spain, Sweden, Argentina, and Iran to assess colour emotion for two-colour combinations using semantic scales warm/cool, heavy/ light, active/passive, ...
Design emocional e análise observacional: inter-relações entre produto e usuário
(Universidade Estadual Paulista (UNESP), 2016)
Design emocional e análise observacional: inter-relações entre produto e usuário
(Universidade Estadual Paulista (Unesp), 2016-01-26)
O design, em seus diversos campos, é um agente gerador de necessidades contínuas. Responsabiliza-se por causar o desejo de compra e isso se dá principalmente com a exposição de seus produtos em vitrinas. Mas um expositor ...
Design emocional e análise observacional: inter-relações entre produto e usuárioEmotional design and observational analysis: interrelations between product and user
(Universidade Estadual Paulista (Unesp), 2016)
Emociones y adquisición de conocimiento sobre la luz y los colores mediante un aprendizaje basado en proyectos en educación primaria
El objetivo de este trabajo ha sido analizar el efecto de un aprendizaje basado en proyectos, utilizando el método científico, en la enseñanza de los contenidos sobre la luz y los colores y las emociones experimentadas por ...
Perceived well-being and light-reactive hormones: An exploratory study
(Sage Publications Ltd, 2017-12)
Light can impact psychobiological processes in a healthy or harmful way, challenging designers to better understand the resources they are manipulating. The present exploratory study compared two forms of office lighting ...
The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries
(ElsevierUS, 2019)
Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association ...
análisis de influencia de la experiencia sensorial y emocional de las decisiones de compra en prendas de vestir
(Universidad Santo TomásPregrado Ingeniería IndustrialFacultad de Ingeniería Industrial, 2020-01-16)
In recent years, the sensory experience of consumers in the purchase of a product or service has become an important aspect in the marketing activities of any organization. Since it allows us to understand the development ...
Cricket flour in a traditional beverage (chucula): emotions and perceptions of Colombian consumersHarina de grillo en una bebida tradicional (chucula): emociones y percepciones de los consumidores colombianos
(Journal of Insects as Food and Feed, 12/02/2021)
Incorporating sustainable raw materials into food has been a challenge in two correlated stages. Firstly, on the design and development of a product. Secondly, on how consumers accept it. This study aimed to evaluate the ...