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Propuesta de un sistema Customer Relationship Management para el Recinto Ferial Macají
(Escuela Superior Politécnica de Chimborazo, 2019-01-31)
The research project aims to present a “Proposal for a Customer Relationship Management System (CRM) for the Macají Fairgrounds” in Riobamba, which aims to provide a CRM implementation plan, focused on a correct management ...
Customer knowledge management: Micro, small and medium - Sized enterprises in Bogotá - Colombia
The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...
Customer relationship management para fidelizar la cartera de clientes de la empresa Calzado DyS de la ciudad de Ambato
(Escuela Superior Politécnica de Chimborazo, 2021-09-01)
The Customer Relationship Management established in the company Calzado DyS will act on the customer portfolio to build customer loyalty, in this context we applied different methods in which we knew all the key points for ...
Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte
Customer Relationship Management (CRM) und die Unterstützung von CRM durch stationäre und mobile Informations- und Kommunikationstechnik (IKT) haben in der einschlägigen Literatur eine hohe Relevanz. In der Arbeit werden ...
The effect of digital marketing on customer relationship management in the education sector: Peruvian case
(Universidad ContinentalPE, 2021)
The objective of the research was to determine the impact of Digital Marketing on customer
relationship management (CRM) in an educational institution in central Peru. The study was
carried out from the quantitative ...