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Business-to-business marketing: Brazilian scientific production from 2008 to 2018Marketing business-to-business: Análisis de la producción científica brasileña desde 2008 hasta 2018Marketing business-to-business: Análise da produção científica brasileira de 2008 a 2018
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2019)
A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing
(Routledge, 2019)
Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 ...
Service design with applications to health care institutions
(Business Expert Press, 2017)
This work presents an innovative approach to business design, known as Business Engineering, and its application to service offerings design in general and health services in particular. Such an approach is characterized ...
Business engineering and service design. Vol. I
(Business Expert Press, 2016)
This work presents an innovative approach to business design, known as
Business Engineering, and its application to service offerings design in
general. Such an approach is characterized by:
• Integrating many ...
The Explainable Business Process (XBP) - An Exploratory Research
(Instituto de Informática - Universidade Federal do Rio Grande do Sul, 2021)
Utilização de soluções business-to-business (B2B) no segmento downstream da cadeia de suprimentos de uma distribuidora de combustíveis
(Universidade Federal do Rio Grande do NorteBRUFRNPrograma de Pós-Graduação em Engenharia de ProduçãoEstratégia; Qualidade; Gestão Ambiental; Gestão da Produção e Operações, 2008-06-20)
The pursuit of competitive advantage is lobbying organizations to strategically plan the use of their material, human, technological and financial resources, so that it s possible to add value to the product, even when it ...
Manager Training Programme "Fit for Partnership with Germany" Report on the period 2017-2021 in ChileReporte de actividad y resultados
(Corfo, Unidad de Análisis Territorial, 2022)
Transforming Collaborative Process Models into Interface Process Models by Applying an MDA Approach
(GITO Publishing GmbH, 2009-11)
Collaborative business models among enterprises require defining collaborative business processes. Enterprises implement B2B collaborations to execute these processes. In B2B collaborations the integration and interoperability ...