This paper investigates business traveller heterogeneity using data from a survey carried out amongst airline passengers. Traditional methods employed are usually based on mean responses, thus providing an incomplete picture ...

The wave of airline deregulation has brought out a worldwide phenomenon: low-cost carriers. A recent case is that of Brazil where after 3 years of operation Gol has 20% of the domestic market. The paper investigates whether ...

Despite the importance of social networking services (SNSs), their engagement and their role as a critical marketing technology tool in explaining travellers’ approach behaviours are not well known. The present study ...

Despite the importance of social networking services (SNSs), their engagement and their role as a critical marketing technology tool in explaining travellers’ approach behaviours are not well known. The present study ...

Objective: To analyse the spectrum, vaccination needs and pretravel advice complexity of travellers presenting at a travel medicine clinic in Santiago, Chile. Design: Cross-sectional study. Setting: Pretravel consultations ...

Este trabajo de titulación busca reforzar la fidelización de los clientes de la agencia de viajes “Obelix Travel”, la cual se vio afectada por la situación de la pandemia, mediante la implementación de estrategias de ...

El marketing mix en estas últimas décadas, conlleva a un conjunto de tácticas que un negocio turístico utiliza, unido a su conjunto de acciones, para promocionar su propia marca o el producto que vende en una agencia ...

Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand ...