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Populismo empresarial: o empreendedor e a política
(2020-04-13)
Com o intuito de promover o debate sobre populismo no campo dos estudos organizacionais, incipiente até o momento, discuti neste trabalho como um discurso populista empresarial se estrutura. Visando isso, propus um esboço ...
Business ethics in Latin America
(Kluwer Academic Publ, 1997-10)
Business ethics is a relatively new topic of academic discussion in Latin America. Corruption and impunity came to be serious moral diseases in the region, probably as a result of a long period of dictatorship in most ...
Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
In the fi rst decade of this century, the global economic environment has seen
tremendous changes. The most signifi cant is the rise of emerging countries. The
share of global GDP accounted for by developed nations such ...
Effects of CSR and CR on business confidence in an emerging country
(MDPICH, 2020-06-26)
Corporate social responsibility has been one of the main pillars of development for companies in developed countries and studies are being conducted for developed countries and the productive sector of the economy. Therefore, ...
Propuesta de un Plan Marketing Digital para mejorar el Posicionamiento de la Marca Trades para el II semestre 2017
(Instituto Tecnológico de Costa Rica, 2017)
The general objective of this project is to propose a digital marketing plan for the company Elete Trades, in order to achieve the Trades branding in the market, as well as identify digital needs and the most used digital ...
La comunicación comercial y su relación con el compromiso afectivo en el modelo Business to Consumer Online (B2C) de la población urbana trujillana año 2017
(Universidad Privada Antenor Orrego - UPAO, 2018)
El presente estudio se ha realizado con el propósito de determinar cómo será
la relación entre la comunicación comercial y el compromiso afectivo en el
modelo business to consumer online (B2C) de la población urbana ...
Negócio social: uma alternativa para as transformações sociais no mercado direcionado à população de baixa renda
(Universidade do Vale do Rio dos Sinos, 2016-01-21)
Facing the social problems that the low-income segment have faced, there is great concern in the search for social and market solutions that can help to minimize the effects of the social deficit caused in the population ...
Negócio social: uma alternativa para as transformações sociais no mercado direcionado à população de baixa renda
(Universidade do Vale do Rio dos Sinos, 2016-01-21)
Facing the social problems that the low-income segment have faced, there is great concern in the search for social and market solutions that can help to minimize the effects of the social deficit caused in the population ...
Social businesses in large companies: a case study in Brazil
(2012-11-07)
O ambiente econômico global tem registrado um conjunto de mutações poderosos durante a última década. A liderança dos países ocidentais tem sido contestada pelo crescimento de novos atores no interior da arena global, ...