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Determinants of the success of global and local brands in Latin America
(2015)
The purpose of this paper is to address the issue of the implementation of global and local brands
in Latin America by drawing on contingency theory to develop and test hypotheses relating to how
product category ...
The falling in love with the brand: A study on automotive products
(Universidad del Zulia, 2019)
Brand image, brand communication, brand attachment y product irreplaceability en relación al brand loyalty en la categoría telefonía hogar.Brand image, brand communication, brand attachment and product irreplaceability in relation to brand loyalty in the home telephony category.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
Attributes of Products and Brand Image as a Basis for Purchase Decision
(Universidad del Zulia, 2019)
The brand meaning co-creation process on Facebook
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...
Um profissional liberal enquanto marca: construção de um plano de branding
(BrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Purchasing decision using mediation of trust in product quality and brand image
(Universidad del Zulia, 2019)
Desenvolvimento de branding para marca Ecolossus
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-30)
The present study intended to provide comprehension and the appropriate development of the identity system and branding for the Ecolossus brand, a forest engineering consulting company from Curitiba. Thus, the project aimed ...