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Brand 2020. El futuro de las marcas
(Facultad de Diseño y Comunicación. Universidad de Palermo, 2019)
Estrategias del audio branding presente en la publicidad de la marca APU que permite crear familiaridad hacia la marca en el mercado de cementosAudio branding strategies present in the advertising of the APU brand that allows creating brand familiarity in the cement market
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
The brand meaning co-creation process on Facebook
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...
Um profissional liberal enquanto marca: construção de um plano de branding
(BrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-12)
This paper proposes a constuction and management brand plan for independent professionals. Thus, it sought to understand the brand role in marketing strategies and the branding process development nowadays. At first, were ...
Gestión de branding para posicionar la marca Conagopare en la provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-12-19)
This research work aimed to develop a branding management plan by designing strategies to position the CONAGOPARE brand in the province of Chimborazo. The research was carried out under a quantitative and qualitative ...
Estrategias del audio branding presente en la publicidad de la marca APU que permite crear familiaridad hacia la marca en el mercado de cementos
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-15)
Durante los años, las marcas han logrado tener valor para los consumidores proporcionando un desarrollo de relaciones positivas y de fidelidad entre ambos. Es por ello, que diversas marcas utilizan el audio branding dentro ...
Estratégia de marcas próprias: estudo multicaso no atacado brasileiro
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2006-12-15)
For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...